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> Lynda.com: Developing Ideas and Design Concepts with Craig Smallish
post Aug 24 2013, 06:09 AM
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Lynda.com: Developing Ideas and Design Concepts with Craig Smallish | 1.04 GB
Genre: E-Learning

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.

Topics include:

What is concepting?
Working with clients
Doing your research
Determining the core values of a product or service
Using free association
Building the written descriptives
Using search engines to fuel ideas
Flipping your ideas 180 degrees
Creating a rough sketch
Defining the refined sketch

Introduction 8m 45s
Welcome 1m 12s
The importance of the original idea 2m 50s
What is concepting? 2m 4s
Demystifying "the process" in the creative process 2m 39s

1. The Client 8m 48s
Working with clients 4m 14s
Defining the project 3m 0s
Defining the project obstacles 1m 34s

2. Challenges Around Every Corner 7m 44s
Doing your research 2m 22s
Avoiding the pitfalls of mediocrity 3m 28s
What is a concept plan overview? 1m 54s

3. Establishing Core Values and Seed Phrases 11m 2s
Using storytelling to determine core values 3m 33s
Using questions to distill the core values 3m 46s
Determining core values 3m 43s

4. The Free-Association Process: Finding the Raw Ingredients 8m 59s
Using the free-association process 3m 39s
Starting with seed phrases 2m 55s
Using the power of collaboration to increase ideas 2m 25s

5. A Concept is Born! 9m 48s
Honing your ideas 4m 20s
Reviewing your descriptive words and sketches to find the best ideas 2m 29s
Experimenting with your ideas 2m 59s

6. One Great Concept Deserves Another 8m 2s
Maintaining a diversity of ideas 1m 0s
Using search engines to fuel ideas 4m 50s
The rough concept retrospect 2m 12s

7. The Rough Sketch 9m 48s
Defining the rough sketch 4m 34s
Visually defining your ideas 2m 57s
The strength of iteration 2m 17s

8. 180-Degree Thinking: Does Your Concept Have an Evil Twin? 5m 16s
What is 180-degree thinking? 2m 46s
Demonstrating the approach 2m 30s

9. The Revised Sketch: How to Make Your Great Concept Even Better 9m 29s
Defining the revised sketch 3m 25s
Demonstrating the approach 3m 46s
The importance of exploring variation (perspective, media selection, and stylistic approaches) 2m 18s

10. The Refined Sketch: Tweak, Tweak, Tweak 6m 36s
Defining the refined sketch 2m 23s
Demonstrating the concern for detail 4m 13s

11. The Final Selection: And the Winner Is... 5m 3s
Revealing the final concept "comp" solution 3m 19s
Reflecting on the process path 1m 44s

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